Sorry, Not Sorry: Cracker Barrel Doubles Down On Unpopular Rebrand
After facing nearly a week-long backlash to its new soulless rebranding efforts, Cracker Barrel is doubling down on stupid. On Monday, the once-popular old-timey restaurant chain issued a lengthy stat...
How Poppi Became a $2 Billion Soda Company
Allison Ellsworth didn’t start out aiming to reinvent soda. But out of a home-brewed apple cider vinegar concoction came Poppi, one of the fastest-growing beverage brands in America, with an aesthet...
The Texanist: What’s the Oldest Town in Texas?
Q: Nacogdoches claims to be the oldest town in Texas. But is it really?William Broyles, Santa FeA: At first glance, this particular puzzler would seem to be a simple one. On its official website, Naco...
The Spiel Has Become a Scourge
Photo: George Karger/Pix/Michael Ochs Archives/Getty Images
The other night, at a perfectly nice new ...
The Moon Shooters
Jesus Charles tore his weary eyes away from the trio of screens on his console. He’d been fixated on the data running across the displays for nearly six hours, but the incoming signals had fallen si...