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How One Barbecue Expert Transcended the Social Media Grind
Digital subscribers can listen to this article. Subscribe today for unlimited access to Texas Monthly. Already a subscriber? Log in. Having a successful social media career is like “building your dream house on rented land,” Jess Pryles said. In 2023, she thought her lease was running out. Despite producing cooking, hunting, and barbecue content on Instagram for fourteen years, her follower count had plateaued at around 150,000 followers. The previous year, she had completed an online course at Iowa State University to receive a graduate certificate in meat science. She thought some formal education might finally legitimize her meat knowledge to online skeptics who couldn’t quite believe that an Australian woman was teaching Texans about cooking beef, but the algorithm doesn’t reward wisdom. “The older your…The post How One Barbecue Expert Transcended the Social Media Grind appeared first on Texas Monthly.