Making the Band: An Oral History of the Livestrong Bracelet

When the movie Saltburn was released, in 2023, viewers of a certain age quickly clocked a familiar yellow bracelet on the main character. The particular shade of yellow—let’s call it Homer Simpson meets caution tape—and the half-inch width were all anybody needed to identify the Livestrong wristband, a $1 piece of silicone that first debuted in 2004. The costuming choice was logical. The movie was, after all, set in 2006, and the accessory had been as ubiquitous in that decade’s fashion as the Von Dutch trucker hat and dresses over jeans. The film’s director, Emerald Fennell, called the Livestrong band a “crucial period detail,” as if the character, a well-meaning if malleable young man, could not be fully conveyed without it. As anyone who remembers the…

The post Making the Band: An Oral History of the Livestrong Bracelet appeared first on Texas Monthly.