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Gen Z Doesn’t Go to the Club. They Party at Coffee Shops Instead.
It’s 10:30 a.m. on a sticky Sunday in June, and the crowd at Stargazer, a coffee and cocktail bar on Austin’s East Side, has started to congeal. Dressed in neon athleisure or miniskirts and cowboy boots, young people amble in, phones drawn, ready to snap content. A DJ looms from the mezzanine, fist pumping to EDM in broad daylight. (“It’s my boyfriend’s literal dad. This is crazy!” shouts one woman standing in front.) Espresso martinis and iced vanilla lattes splash in hand as the flock bounces in an attempt to catch the beat, bobbing their heads to the percussive, electronic sound of this coffee “rave.”When he started his daytime bacchanals, Latt3, last January, entrepreneur Thanh Pham expected forty people to show up. The self-proclaimed tastemaker…The post Gen Z Doesn’t Go to the Club. They Party at Coffee Shops Instead. appeared first on Texas Monthly.