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Summer Weather’s Been Hell for Taco Truck Owners. Here’s How They Deal With It.
As the first summer heat wave set in during early May, Lizzeth Martinez, co-owner of the Naco Mexican food truck, in San Antonio, saw business dip by double-digit percentages. As the season rolled on, the heat continued to negatively impact the business. “The news says it’s going to be hot, and people stay in,” Martinez explains with a nervous laughter that trails into an uncomfortable silence. By mid-August, Martinez says Naco’s sales had decreased by 30 percent. She shows me a text from a customer she describes as “a very good client.” The message reads: “haha, my restaurant spending has also been down because it’s so hot. I just want to do one trip to the grocery store instead of a few trips to various…The post Summer Weather’s Been Hell for Taco Truck Owners. Here’s How They Deal With It. appeared first on Texas Monthly.