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What James Talarico’s Jesus-Free Super Bowl Ad Says About His Campaign
In James Talarico’s first ad, a diverse crowd of listeners in a neon-red Tex-Mex restaurant nods along eagerly to the U.S. Senate candidate’s pitch, riveted by his forceful recounting of his progressive legislative record. In his latest ad, the one to be viewed by millions of Texans on Super Bowl Sunday, Talarico vows to raise taxes on billionaires before that same diverse crowd in the same restaurant. This time, his sermon is being simultaneously viewed by a second diverse audience on smartphones and tablets, also nodding eagerly, in such classic regular-folk locations as kitchens, factories, and old trucks. Double the diversity, double the nodding, double the economic-populist shtick. It’s ad-ception, an ad within an ad.Yet there is one figure—famously omnipresent, omniscient, and omnipotent—who is conspicuously…The post What James Talarico’s Jesus-Free Super Bowl Ad Says About His Campaign appeared first on Texas Monthly.