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Can Church’s Win the Fried Chicken War by Going Back to Its Texas Roots?
In 1952 Church’s Fried Chicken-to-Go opened on Alamo Street in downtown San Antonio, selling only two-piece orders of fried chicken along with a roll for 49 cents. Founder George William Church Sr. placed the fryers right next to the pickup window, a shrewd act of marketing that meant that not only could customers watch their chicken being freshly fried, but they could also smell the intoxicating aroma that escaped the small building and permeated the area. No growling stomach stood a chance.It’s been a while since that particular scent lured hungry office workers, families, and tourists to line up at the original Church’s across from the Alamo. (The building is no longer standing, but a historical marker was installed in 2022 to note its location.)…The post Can Church’s Win the Fried Chicken War by Going Back to Its Texas Roots? appeared first on Texas Monthly.