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East of Austin, Elon Musk’s X Undergoes a Texas-Style Makeover

DATE POSTED:October 28, 2024
elon musk x headquarters bastrop aerial photoIt’s hard to overstate the precise attention to detail, as well as the financial investment, that went into designing the San Francisco headquarters of the influential social media company formerly known as Twitter. Designers famously relocated not one but two nineteenth-century homesteader cabins from rural Montana to the inside of the company’s luxurious downtown office. The purpose: providing employees with a novel space for lounging—an activity countless other workplaces have supported with a few couches and a coffee machine.During a short-lived era of tech-company extravagance, there was much relaxation, often in the guise of “brainstorming” and “team building,” to be had at the Twitter headquarters. The company stylishly localized the multistory space, but not in a way that might have been construed as cliché. Designers…

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