Everything You Need to Know About SXSW 2026 Right Now

Back in 1987 we launched SXSW Music Festival right before our city was anointed as the Live Music Capital of the World®. We grew quickly, expanding our gathering to match our eclectic tastes and the excitement of the world who now looked to Austin for discovery. We featured tech companies before they became household names, we screened films from directors who would go on to win Oscars, and we continued to believe in thousands of musicians every single year before they charted or had record deals. In what feels like the blink of an eye, we’re suddenly celebrating 40 years of SXSW this March — and truly, we’re just getting started.

This year, for the first time ever, we’re bringing all our events together in the same timeframe: 7 days to showcase 40 years of legends: past, present, and future across Innovation, Film & TV, and Music. And in homage to our roots, our beloved city, and the local people and businesses in our community that helped create us, we’re expanding our Music Festival into 7 consecutive days and nights of showcases, adding an extra night in 2026. We want you to have even more chances to discover new artists and experience unforgettable breakthrough performances at iconic venues that can only happen in Austin, Texas.

Speaking of our home, everyone’s been asking us what SXSW will look like without the Austin Convention Center, and we love a good visual, so here’s a sneak peek of our pop-up SXSW village that will convene across downtown Austin.

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