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A Kerrville-Based Company Turns Ashes Into Diamonds. And Why Shouldn’t Grief Be a Little More Sparkly?

Tags: texas
DATE POSTED:August 21, 2024
Eterneva-ashes-diamonds-grief-jewelryHundreds of mini Polaroids are strung along the white hallways at the Eterneva lab in Kerrville, each one clipped to a long string by a clothespin. There’s Hassan, Luis Manuel, and Millie. Jojo, Angie, and Big Al. They’re fathers and sisters, children, mothers, astronauts, teachers, fisherman, and pilots. Their backgrounds and life experiences may have been vastly different, but their images all hang here for the same reason: a loved one didn’t want their stories to disappear, so their ashes have been turned into diamonds. Scattered among the photos, you’ll also find Camembert the dog and Scooter the cat.“It’s about sixty/forty pets to people,” says Eterneva co-CEO and cofounder Adelle Archer. She’s riding in the front passenger seat of the company Tesla that is taking…

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Tags: texas