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Terry Black’s Barbecue Is Winning the World Cup

DATE POSTED:June 30, 2026
photo of busy restaurant interiorDuring the first full week of the FIFA World Cup, the Dallas location of Terry Black’s Barbecue brought in $2 million in sales. The following week, it made the same amount in just five and a half days, general manager Nate Werner told me. He was beaming with pride as he relayed this information when I stopped in for lunch on Monday. “The previous record was $752,000 in a week,” he said. The statewide chain, founded in Austin in 2014, has been a barbecue powerhouse for years, producing smoked meats at a rate most joints are not capable of. Craig Crisafi, who has been on the pit staff at the Dallas restaurant since it opened, seven years ago, said, “I’ve never seen anything like this.”Diners…

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